Blog Advertising Equals Increased Revenues

blog_advertisingBlog advertising is the general term used for the act of advertising on a web log or “blog”.

The Blogosphere

Most blogs are based around a topic. There are blogs about cooking, fishing, golfing, parenting, weddings, technology and just about any other topic that you can imagine. Many blogs get even more specific, for instance there are blogs about french cooking, bass fishing, golfing in Florida, etc. The blogoshpere is the term given collectively to all of the blogs in existence. The blogoshere has grown so large that it is now one of the largest sources of information on the web.

The popularity of blog reading in general can be attributed to:

  • Their commenting section and topical nature give them the ability to engage with readers
  • They are almost always free to read
  • They often have the information first, before it is available on other sites or mediums
  • They publish rapidly so they always have new content

Blog Readership

Blogs are regularly read by readers interested in the topic of the blog. Often readers will read the blog daily. Blogs are also often visited by readers who were referred to the blog by a search engine while searching for a specific topic.

Blog Advertising for the Blogger

For the blogger, blog advertising means monetizing their blog by placing ads on it. The ads are often placed across the top and in the sidebar. For the blogger, the main key-points for blog advertising tend to be:

  • Revenue earning to keep the blog running and provide a source of income for the blogger
  • Showing the blog advertising in a way that keeps the blog looking nice and uncluttered
  • Showing ads that are relevant to the content so that click rates are good and so that readers see ads from companies that they are or might be actually interested in.

Blog Advertising for the Advertiser

For the advertiser, blog advertising is a way to target a very specific target audience. Does your site sell souffle dishes? Get in front of people interested in french cooking by advertising on a french cooking blog. Are you trying to fill tee times at your golf resort in Orlando? Advertise on the blog about golfing in Florida! For the advertiser, the typical key-points tend to be:

  • Find advertising placements that are inexpensive so that they can have a high ROI (return on investment)
  • Target ads to individuals most likely to be interested in your product or services
  • Drive traffic to your product or service
  • Convert the traffic into sales

Blog Advertising Equals Increased Revenues

Blog advertising is great for both the blogger and advertiser. Bloggers want to show relevant ads on their blog and earn money for the blog. Advertisers want to drive targeted prospects to their site who will buy their product or service. When blog advertising is done correctly, both the blogger and the advertiser are able to dramatically increase revenues. The blogger increase revenues by selling ad space on their blog and the advertiser increases revenues by selling their product or service to the blog’s readers.

What is an Ad Server

What is an ad server
In it’s most general sense the question “What is an Ad Server?” can be answered as: an ad server is a computer system for serving ads.

What is an Ad Server: An Example

Say you have a webpage at example.com, the content for the web page is typically served by the web server residing at example.com. In addition to the content, the webpage may have ads on it. While in some cases the ads are also served by the web server at example.com. Often they are served by a separate ad server. See the infographic to the right.

What is an Ad Server: Types of Ad Servers

An ad server could be installed on the same server as the webpage at example.com or it could be hosted on a different server like ads.example.com. Or it could be hosted by a cloud ad server system like AdPlugg at www.adplugg.com.

How Ad Servers Work

When a user loads a web page the server sends the page’s content. If the page is configured to use ads served by an ad server, the user’s request gets the ads from the ad server in addition to the content. The ads are requested from the url of the ad server and are often loaded using JavaScript.

Why Use an Ad Server?

Using an ad server provides numerous benefits over trying to serve ads yourself. Common Ad Server features include:

  • Serve ads based on a schedule
  • Serve ads based on the user’s browser, geographic location, etc.
  • Serve ads on certain pages but not others
  • Display ads in a certain order
  • Rotate ads

Hosted/Cloud Ad Servers vs. Installed Ad Servers

Installed ad servers can be standalone, add-ons to existing web servers, or addons to CMS (Content Management System) systems. Hosted/Cloud Ad Servers typically reside on servers controlled by an advertising system such as AdPlugg. While setting up your own ad server can give you additional control over your setup, using a hosted cloud based ad server such as AdPlugg can be much easier to setup and is designed to automatically scale based on your traffic.

Hopefully, i’ve answered the question: “what is an ad server?”. If you still have questions, please post them in the comments section below. With how easy it is to set up AdPlugg, it may be quickest to just try it out and learn what using an ad server can do for you. Click this link to get the AdPlugg WordPress Ad Plugin.

Ad Tracking is Vital to Both Bloggers and Advertisers

Ad Tracking is a vital means to ensuring that your advertising goals are being met. Many companies push their advertising out to sea with no knowledge of whether or not it achieved its desired goals.

Before the internet, it was difficult to tell whether or not your advertising was working. And if you were running multiple ads through a variety of mediums, as companies often do, it was even harder to tell which ones were working. Say Acme Widget Co is running a newspaper ad, a magazine ad and a television ad. They seem to be working as sales are up compared to the last quarter sales (which occurred under a different advertising campaign). But how can they tell if advertising is the reason why sales are up? And how can they tell which ads are working?

In traditional advertising, directives can be included to help track the performance of an ad. For instance, your print ad could list one phone number while your newspaper ad could list another. Whichever number was ringing the most would tell you where to put next months advertising dollars. You’ve all probably seen ads saying something like “mention this ad for a free desert”. For the cost of a desert, they learn that their ad is why you are there in their restaurant buying a full meal.

Ad Tracking on the internet is a lot easier and cheaper. Tools such as AdPlugg allow you to see exactly how many impressions and clicks an ad gets in real time. This would be like knowing that 1,000 people saw your ad in the newspaper today and that 200 of them then took the next step towards buying your product or service.

With AdPlugg you can view the ad tracking statistics of your ad through AdPlugg Analytics. AdPlugg Analytics shows your ad’s performance graphically so that you can see your clicks and impressions over time and see how they compare with your other ads. This is important not only for knowing whether the ad placement is working but also for knowing whether or not you should update the content or image for your ad.

At this point it should be obvious why ad tracking is so important to advertisers. But why do bloggers and other content providers care? Here’s why: if advertisers can’t tell that their ad with you is working, they are going to discontinue it or at the very least they will be reluctant to pay high rates for it. Consider the following infographic.

Why you need ad tracking infographic

While high end sites such as YouTube and Facebook provide high end reporting and tracking for their advertisers, your blog doesn’t (at least not without AdPlugg or a similar tool). It won’t take long for the advertiser to give up on advertising with your blog if you can’t provide them with some form of Ad Tracking.

We want to hear what you think! Leave a comment or try AdPlugg today. You can be set up with AdPlugg ad tracking in seconds using our WordPress Ad Plugin or our ad snippet.

Give Your Advertisers Accurate Ad Performance Reports

Ad Performance ReportsAdPlugg is an amazing ad plugin for WordPress.  Simply put, AdPlugg is able to completely change the nature and format of WordPress advertising for image ads by now tracking the performance of each add. The blog owner can now run image ads for advertisers and provide them with accurate traffic reports, all designed to increase the income of the blog and the advertiser.

One of the most important aspects of WordPress advertising is to be able to provide accurate ad performance reports.  This is important because it not only helps the blogger to be paid, but also lets the advertiser know which websites are generating the most profitable traffic.  AdPlugg’s ad plugin for WordPress, is one of the easiest plugins available and takes virtually no time to set up and install. There are numerous features that set the AdPlugg ad plugin for WordPress apart from other advertising plugins.

WordPress advertising is one of the best ways to earn money for blog.  Blogs are important to the internet because they form the backbone of the digital age: it is the thoughts, experiences, the articles, discoveries, news dissemination, and more, of the individual to the masses.  Moreover, because blogs are so varied tackling a host of different topics, they are able to capture a large footprint of the search engine databases and results.

With search engines using keyword density in determining ranking results, among other various factors, blogs about different subjects are needed for content based marketing, link support, and more.  The AdPlugg WordPress advertising plugin adds to every aspect of a successful blog and advertised website: it provides a rich content based fixture that links directly to targeted ads and websites.  The link connection and value of the blog are both served and paid for through the advertisers while they enjoy increased profits and better search engine ranking.

Target keyword blogs on WordPress sites are, in many ways, one of the most important websites and content found in search engines, and AdPlugg helps make the blog profitable while helping the advertisers increase their rankings, traffic, and profitability.

Easy-To-Use WordPress Plugin for Managing Ads

WordPress blogs are the bread-and-butter of growing the content of a website and in providing content rich links.  Content is one of the most important aspects of the search engine algorithms, and through the last few years, content has become increasingly more important.  This is easily witnessed in search engine algorithm updates such as a Panda and Hummingbird, both of which were targeted at adding weight to content rich websites that provided unique, new content.
WordPress Money
With the demand for quality, keyword rich as well as contextual keywords and phrases has increased, so too, has the need for blog sites, such as those built on WordPress, to generate their own income and subsidize the cost of writing and maintaining the blog.  With that in mind, AdPlugg has developed the best WordPress ad manager to manage all aspects of the ads displayed on a WordPress blog.

AdPlugg’s wordpress ad plugin is easy-to-use with intuitive features and functions.  Tracking ads, traffic, and conversions are easy and available to the blog writer and website owner.  This is important because blogs have a constant need to know their impact and to be able to ensure that they are being adequately and appropriately paid for.

AdPlugg is a new type of WordPress ad manager.  Focusing on providing all the necessary tools and functionality to the blog owner to easily manage ads on their site and provide the best reporting back to the advertiser.  There is truly nothing quite like having a WordPress ad manager that makes advertising quick, easy, and profitable.

Blogs are one of the core elements of the Internet nowadays and provide much of the user generated content on the web.  The constant need of new information and staying relevant in a field is as important online as continuing education is to most real world professions, and blogs provide this to the web.  Developing a quality WordPress blog with all the needed ad support to keep the blog up-and-running while turning a profit can seem like a daunting challenge, but with AdPlugg’s WordPress ad plugin it has never been easier and there has never been a better time to start monetizing your blog using the AdPlugg system.

New Features Released! Ad Zones, Page Targeting and More…

ad_targetingYou asked for it, you got it – we just released a whole heap of new major features.  Included are Ad Zones, Ad Placements, Ad Targeting,  Page Targeting and more.  All this along with an update to both the Ad Snippet as well as the WordPress Ad Plugin.  Don’t worry it’s all optional, use the new features if you want to but here’s why you should want to…

Ad Zones

Ad Zones allow you to break your page into different ad location areas.  These can be things like “Topbar” or “Right Sidebar”. You can restrict zones to only allow ads of certain sizes and you can restrict the number of ads that can display in one zone at a time.  Note that zones usually span all of the pages on your site but they don’t have to.  To target certain pages (instead or as well), see the Ad Placements or Ad Targeting sections below.

Ad Placements

Ad Placements allow you to group your ads. Additionally, they allow you to break up your site’s ad inventory into manageable chunks. For example you could create an Ad Placement called “Right Sidebar – Front Page”. When you create the placement you can set it to target the “Right Sidebar” Zone and the <front> page. You can then set your ads to target the “Right Sidebar – Front Page” placement. You can also schedule placements and enable disable them. Placements allow you to apply a schedule or a set of targeting rules to a group of ads.

Ad Targeting

Ad Targeting allows you to target your ads to different things. As of the update, you can target your ads (via the new Targeting section when you add or edit an ad) to:

  • Zones
  • Pages
  • Placements

Ads that are targeted to a Zone (or several Zones) will only display in those zones. Ads that are targeted to pages, will only display on those pages.  Alternatively (or at the same time, i think) you can target ads to a Placement. The Placement can then target Zones and Pages.

So, What’s the Big Deal?

By targeting your ads to different locations within your site you can increase the relavence of the ads that are displayed as well as maximize the amount of money that you can make from each location. Sell ads on the front page at the top to big budget advertisers and sell ads on secondary pages or ads near the bottom to advertisers with tighter budgets.  Get it?  I thought you would.

To learn more, read the full press release which is at: New AdPlugg Features Make Blog Advertising Even More Profitable and Effective.

Don’t be shy, try out the new features and let us know what you think!

How Can an Advertising Plugin Benefit My Site?

How Can an Advertising Plugin Benefit My Site?

Blogging is known as one of the best ways to start a grassroots internet marketing campaign. Blogs are effective because they are typically written around focused keywords, therefore increasing the search engine footprint of the website toward those keywords. For numerous websites this is an excellent way to build a stronger presence in the search engines and therefore to attract larger traffic to the site. With that in mind, having a blog advertising plugin to manage ads on a blog is one of the easiest and most cost effective ways to build revenue while increasing the traffic and the search engine footprint of the website.

A blog advertising plugin is a simple addon to any website, supported by nearly all website platforms designed to generate income for the blog. This means that websites are able to generate income through a variety of different channels when blogging, both by increasing visibility of the website and therefore the profitability of the website, and also through regular recurring income from the blog advertising plugin.

The beauty of the AdPlugg plug-in is that it gives additional control to the blog creator and the website to control and manage ads on their site’s blog. The ability to manage ads on a blog helps to target key audiences and demographics to increase the overall sales of the website and the profitability of the website.

AdPlugg not only makes advertising on blog simple and easy-to-use, it also offers needed tools to fully control the advertising plug-in. AdPlugg’s unique design and simplified controls allows everyone that uses the plug-in to maximize the benefit and the potential of their work. The different tools for customization and the ability to manage ads specific to the industry and everything else personal to the blog and the hosted website are some of the best features and charms of AdPlugg.

In short, using AdPlugg will increase the value of any blog and website by generating income through targeted ads from advertisers that are simple to control, and that have the options and the customization to add to the blog and not detract from the experience of the website that hosts the AdPlugg plug-in.

AdPlugg On GitHub

github-social-codingAdPlugg is now on GitHub, Woohoo! With AdPlugg on GitHub you can take advantage of the collaborative powers of GitHub for any publicly available AdPlugg source code.

GitHub is the largest code hosting site out there. It has over 10 and a half million code repositories. The great thing about GitHub for AdPlugg is that GitHub includes integrative issue tracking and collaborative code review.

GitHub’s integrated issue tracking allows you to report any issues that you have with the code. An AdPlugg engineer can then work with you to get the issue resolved. Sometimes this will involve adding a fix into the GitHub repository which will then go out with the next version release.

With GitHub’s collaborative code review, you can actually suggest changes to the AdPlugg code and our engineers can review, comment and accept the changes.

Right now AdPlugg has the AdPlugg WordPress Ad Plugin hosted with GitHub. The AdPlugg WordPress Ad Plugin is also available from the WordPress Ad Plugin Download page on adplugg.com. Though you can download the plugin from GitHub, in general it is best to download it from adplugg.com unless you are an advanced user.

The AdPlugg WordPress Ad Plugin is licensed under the GNU General Public License (GPL). This means that you can fork (make a copy of) the code and do just about anything that you want with it.

To make it easy to get to, we’ve added a link to our GitHub home page in the footer of the adplugg.com website.

Get involved with the development of AdPlugg and check us out on GitHub

How Do Bloggers Make Money?

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Even if you are not much of an internet junkie, you’ve likely read or heard stories about people who make a living blogging. But what does it actually take for a blog to make money? There are actually a lot of different ways to monetize a blog and many bloggers use a combination of them.

Before we get into monetization however, you need to know that the most important factor for a blogs success is the amount of traffic that it gets. And blogs get traffic by having great and engaging content. Once they have a following and a lot of traffic coming to their site, the goal is to monetize the blog while continuing to create great content and build the blog’s readership.

Ok, so let’s assume that at this point the blog is up and has at least some traffic: how do bloggers make money?

Image Ads

your_ad_here
Image ads is one way that a blogger can generate income from their website. Advertisers provide an image ad and a link for it to direct to. The ad is then placed on the blog usually in the sidebar so it will show on some or all of the pages. A monthly amount is paid by the advertiser to have the ad placed on the blog. Image ads provide a great way for advertisers to know that they are getting and staying in front of a targeted audience and they provide bloggers a great source of regular income.

One of the problems with this type of advertising is that traditionally it lacked performance tracking and management. This is crucial as advertisers will regularly want to change out their ad images and see how their ads are performing. This was problematic, until now. Our AdPlugg system now gives bloggers the ability to manage all of their ads and track each ad’s performance. The AdPlugg code snippet or WordPress ad plugin is installed on the website and added wherever you want the ads to display. Then the ads are each set up in the AdPlugg ad manager where scheduling can be managed. Analytics will track the number of ad impressions and clicks that each ad receives and allows reports to be generated for specific ads and time-frames. Learn more about our AdPlugg ad management system to see how it can work for you.

AdSense

AdSense is an advertising program created by Google where the blogger places the AdSense code on their site in the location where they would like the ads to appear. Google will then feed ads to the site but the blogger doesn’t have control over which ads are displayed. It is a fast and easy way to get ads on a website but they are not always relevant. It can also take away from the website’s content by having a lot of random ads in the header, sidebar, within text and other areas on the page.

Affiliate Ads

Affiliate ads are ads for a company (usually an e-retailer) that the blogger has an affiliate agreement with. When a visitor clicks on the ad and goes to the advertiser’s site, the blogger is paid a commission if the visitor makes a purchase. These can be a great source of revenue for bloggers if they can find the right affiliate match for their blog’s audience. The problem is that often times ad space gets filled by ads that may or may not be enticing to the blog’s audience. Unless the reader clicks the ad, goes all the way through and completes a purchase, the blogger is paid nothing. With affiliate ads, you are giving the impressions and clicks away for free and giving up any kind of revenue security. This is a risk that many bloggers aren’t willing to take if they want their ad revenue to pay their bills.

Paid Links

Paid links are a smaller source of revenue but are still used by many bloggers. Paid links are simply a link on the blog that goes to the advertiser’s site. It is usually placed in the blog’s sidebar for a set monthly price. These work great for industry related advertisers that are looking to stay in front of an audience as well as build links to their site. As mentioned, the revenue potential for paid links is pretty limited.

Sponsored Posts

Occasionally blogs will be paid to write a post about a particular company. This is called a Sponsored Post and often the post is labeled as such. Sponsored posts can be a great way to promote a company’s products or services to the blog’s readership. They also can command a high price tag. However, most bloggers see sponsored posts as a bonus rather than a real way to make monthly revenue. This is because sponsored posts are usually just a one-off purchase for both the blogger and advertiser. Additionally most bloggers recognize the need to limit the number of sponsored posts they allow in order to keep up their content quality and maintain their readership.

Conclusion

Hopefully at this point, you’ve got a good understanding of how bloggers make money. The monetization methods described here are some of the main ways that bloggers make money and can actually be used by other types of content based websites as well. As can be seen by reading the above descriptions, image ads offer the best combination of clean looks and regular recurring revenue. And with quality ad management and performance tracking through AdPlugg, image ads are an obvious choice for building your blog’s revenue. Browse through the site and sign up today to start making money with your blog.

Track Your Ad Performance on WordPress

WordPress is the top website platform in use on the web today.  While originally designed as a blogging tool, today it is in use by many different types of websites.  Whether blog or otherwise, a good portion of WordPress sites are running some sort of ads. And regardless of the type of ads that a site runs, one of the toughest things to do is to track ad performance on WordPress, or on any other system for that matter. For ads generated by Google AdSense – where a script is given and you don’t control the ads – the Google system will track it for you. When you want to run your own image ads, it gets more difficult to track…until now.

In the past, you would manually add the ad image to your site along with a link to the advertiser’s destination site but there was no way to show how many impressions or clicks the ad actually received. Not being able to give the advertiser performance reports for an ad that they are paying for is a major problem. Without reporting, it is very difficult for them to see the value in advertising on your site, even if the ad seems to be working.

AdPlugg Tracks Your Ad Performance

AdPlugg has two parts to make the ad tracking work, first is the AdPlugg ad management system on our website. By creating a free account on our site, you can create ads, upload images and set the target url.  All of the ad tracking is reported in this system as well.  From your AdPlugg account, you can see the performance for each ad including its impressions and number of clicks.  You can easily download these reports to send to your advertiser.

The second part is the WordPress ad plugin which is installed on your website. Installing the plugin can be done by downloading the zip file or installing from the WordPress.org website. Once activated and your access code is entered, simply place the widget in the desired widget area. That’s it, the ads that you created in the ad management area will now display on your website and you will be able to track your ad performance on WordPress.

AdPlugg also offers a snippet version that can be used in non widget areas of your WordPress site or any other (non-wordpress) website. The code snippet is provided in the ad management area.  From there, you can copy and paste it into your website’s source code. Ads will display and track the same as they do when the widget is used.

Learn more about AdPlugg ad management or sign up now to start tracking your ad performance on WordPress and other sites.