{"id":196,"date":"2014-05-23T08:29:53","date_gmt":"2014-05-23T15:29:53","guid":{"rendered":"https:\/\/www.adplugg.com\/blog\/?p=196"},"modified":"2016-04-12T20:42:11","modified_gmt":"2016-04-13T03:42:11","slug":"how-to-increase-revenue-through-ad-targeting","status":"publish","type":"post","link":"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting","title":{"rendered":"How to Increase Revenue Through Ad Targeting"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-increase-revenue_money-target.jpg\" alt=\"how-to-increase-revenue_money-target\" width=\"300\" height=\"225\" class=\"alignright size-full wp-image-199\" style=\"float: right; margin-left: 10px\"\/><br \/>\nIn this post I am going to show you how you can increase revenue through ad targeting.  Ad targeting is the concept of showing ads based on certain sets of criteria.  That criteria could be based on the user viewing the ad such as their location or browser or the criteria could be based on site variables such as the page or location on a page.  In this post I&#8217;m going to be talking about the latter.  Specifically, how to increase revenue to your blog by employing page targeting, zone targeting and placement targeting.<\/p>\n<p>Using the AdPlugg <a href=\"https:\/\/www.adplugg.com\" title=\"Ad Manager\">Ad Manager<\/a> you can set your ads to target different ad zones.  Ad Zones are regions or locations on your page such as the &#8220;top bar&#8221; or &#8220;right side bar&#8221;.  By breaking your site up into zones, you create different opportunities for advertisers. For instance if you previously only had ads across the top of your site, you could add a right sidebar ad zone and a footer ad zone thereby increasing your &#8220;ad inventory&#8221;. Having and selling more ad spots will of course increase your revenue.<\/p>\n<p>Page targeting allows you to choose which page (or pages) on your site your ads display.  While zones and zone targeting allowed us to increase our ad inventory, page targeting allows us to break our existing ad inventory up.<\/p>\n<p>Placements are how you can really take advantage of a parsed and organized ad inventory.  First you break your layout up using zones.  Then create placements for different combinations of pages and zones.  For example, you could break your site up into the following placements:<\/p>\n<ul>\n<li>A premium placement at the top of the right sidebar<\/li>\n<li>A placement for the topbar on the home page<\/li>\n<li>A placement for the topbar on secondary pages<\/li>\n<\/ul>\n<p>All of these placements can target different advertisers with different advertising budgets.  This will allow you to sell more ads by having ad space available for a wider variety of budgets.  It will also allow you to maximize the ad revenue that each spot on your site can generate.  <\/p>\n<p>In this post I&#8217;ve explained how to increase revenue through ad targeting.  Basically we&#8217;ve increased the number of customers that you can sell to and maximized the selling price for each spot on your site. Sign up for AdPlugg today and start increasing your revenue by putting these strategies to work.  If you have any questions or comments, please post them to the comment section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post I am going to show you how you can increase revenue through ad targeting. Ad targeting is the concept of showing ads based on certain sets of criteria. That criteria could be based on the user viewing the ad such as their location or browser or the criteria could be based on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[15,17,19,21,22,20],"label":[],"class_list":["post-196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-ad-manager","tag-ad-server","tag-blogging-2","tag-how-tos","tag-increase-revenue","tag-make-money"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Increase Revenue Through Ad Targeting - The AdPlugg Blog<\/title>\n<meta name=\"description\" content=\"Learn how to increase revenue to your blog by utilizing ad targeting techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Revenue Through Ad Targeting\" \/>\n<meta property=\"og:description\" content=\"Learn how to increase revenue to your blog by utilizing ad targeting techniques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting\" \/>\n<meta property=\"og:site_name\" content=\"The AdPlugg Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adplugg\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-23T15:29:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-13T03:42:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-increase-revenue_money-target.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Collin Krawll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@collinkrawll\" \/>\n<meta name=\"twitter:site\" content=\"@adplugg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collin Krawll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting\"},\"author\":{\"name\":\"Collin Krawll\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/#\/schema\/person\/6651c578fa4e2d81f22205e73be5f482\"},\"headline\":\"How to Increase Revenue Through Ad Targeting\",\"datePublished\":\"2014-05-23T15:29:53+00:00\",\"dateModified\":\"2016-04-13T03:42:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting\"},\"wordCount\":420,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/05\/how-to-increase-revenue_money-target.jpg\",\"keywords\":[\"ad manager\",\"ad server\",\"blogging\",\"how-tos\",\"increase revenue\",\"make money\"],\"articleSection\":[\"Blogging\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting\",\"url\":\"https:\/\/www.adplugg.com\/blog\/how-to-increase-revenue-through-ad-targeting\",\"name\":\"How to Increase Revenue Through Ad Targeting - 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