{"id":481,"date":"2016-03-31T08:12:07","date_gmt":"2016-03-31T15:12:07","guid":{"rendered":"https:\/\/www.adplugg.com\/blog\/?p=481"},"modified":"2016-04-12T20:18:53","modified_gmt":"2016-04-13T03:18:53","slug":"facebook-instant-articles","status":"publish","type":"post","link":"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles","title":{"rendered":"Facebook Instant Articles: 5 Things You Need to Know"},"content":{"rendered":"<p><a href=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic.png\" rel=\"attachment wp-att-487\" style=\"display:block; float: right; width: 236px; margin-left: 1em;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic-236x300.png\" alt=\"Facebook Instant Articles Infographic\" width=\"236\" height=\"300\" class=\"alignright size-medium wp-image-487\" srcset=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic-236x300.png 236w, https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic-768x977.png 768w, https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic-805x1024.png 805w, https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic.png 1572w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/a><br \/>\nFacebook Instant Articles is a new feature for web publishers from Facebook.  Here&#8217;s a run down of the 5 things that you need to know.<\/p>\n<h2>1. Shows Articles Within the Facebook Mobile App<\/h2>\n<p>Traditionally, when a user clicked an article that you posted to your Facebook page, they would go to your website to view the article.  With Facebook Instant Articles, when a user clicks on one of your articles from within the Facebook Mobile App, they are shown the article within the Facebook Mobile App.<\/p>\n<h3>Key Points<\/h3>\n<ul>\n<li>Works on iPhone and Android devices.<\/li>\n<li>Is seemless for users<\/li>\n<li>Is up to 10 times faster than content served through a mobile browser (Facebook accomplishes this by buffering the content before the user clicks it and by not having to render your site, just the article content).<\/li>\n<li>The Facebook App shows a small lightning bolt icon in the top right of the article&#8217;s featured image if the article is available via Instant Articles.<\/li>\n<li>Desktop and browser (non app) users will continue to be directed to your website.<\/li>\n<\/ul>\n<h2>2. Requires your Site to Have a Custom Feed<\/h2>\n<p>Rather than submitting your articles to Facebook, with Facebook Instant Articles, Facebook will regularly pull your feed and automatically add new articles to your Facebook page.<\/p>\n<h3>Key Points<\/h3>\n<ul>\n<li>Facebook pulls from your feed, you no longer need to push your articles to Facebook\n<li>The Instant Articles Feed format is based on RSS but requires certain non-standard elements (a standard RSS feed won&#8217;t work).<\/li>\n<\/ul>\n<h2>3. There&#8217;s a WordPress Plugin For It!<\/h2>\n<p>A couple of weeks ago (March 7th, 2016), Automattic, the makers of WordPress launched a new Plugin called <a href=\"https:\/\/wordpress.org\/plugins\/fb-instant-articles\/\" title=\"Facebook Instant Articles for WP\">Facebook Instant Articles for WP<\/a>. This plugin adds a special feed at \/feed\/instant-articles.  You can submit this feed &#8220;endpoint&#8221; to Facebook when you enroll in Facebook&#8217;s Instant Articles program.<\/p>\n<h3>Key Points<\/h3>\n<ul>\n<li>You will need to install a special plugin (such as <a href=\"https:\/\/wordpress.org\/plugins\/fb-instant-articles\/\" title=\"Facebook Instant Articles for WP\">Facebook Instant Articles for WP<\/a>) to add Facebook Instant Article support to your WordPress site.<\/li>\n<li>Other CMS systems will likely have their own Facebook Instant Articles plugins. If you have any info about these, please post it to the comment section below.<\/li>\n<\/ul>\n<h2>4. Allows You to Serve Your Own Ads<\/h2>\n<p>Facebook wants to make Instant Articles a win for Facebook, its mobile app users and for the publishers generating the content. For this reason, they allow you to include your own ads within your feed.<\/p>\n<h3>Key Points<\/h3>\n<ul>\n<li>You can serve your own ads within the articles that you submit to Facebook Instant Articles.<\/li>\n<li>Ads need to be submitted through your Instant Articles feed in a special format.<\/li>\n<li>You can distribute your ad &#8220;tags&#8221; manually throughout your feed content or place your ad tags in the header to have Facebook place them throughout the article automatically.<\/li>\n<li>AdPlugg is currently adding support for Facebook Instant Article feeds and intends to fully support them by the time Facebook launches the feature (see below for the release date).<\/li>\n<li>If you don&#8217;t have your own ads, you can optionally choose to serve Facebook Audience Network ads within your articles.<\/li>\n<li>There are some restrictions regarding the type of ad and the &#8220;ad density&#8221; (number of ads that you can display). See the official documentation for more info.<\/li>\n<li>Some of the publishers already using Facebook Instant Articles have complained about ad revenue issues. Facebook is working to address those concerns.<\/li>\n<\/ul>\n<h2>5. Becomes available to all publishers on Apr 12th, 2016<\/h2>\n<p>Facebook Instant Articles is already in use by major publishers such as <a href=\"http:\/\/www.facebook.com\/buzzfeed\" title=\"BuzzFeed Facebook Instant Articles\">BuzzFeed<\/a> and the <a href=\"http:\/\/www.facebook.com\/washingtonpost\" title=\"Washington Post Facebook Instant Articles\">Washington Post<\/a>. <strong>On April 12th, 2016 Facebook Instant Articles becomes available to all publishers<\/strong>.<\/p>\n<h3>Key Points<\/h3>\n<ul>\n<li>Was launched for select major publishers on May 12th, 2015<\/li>\n<li>Launch for all publishers is scheduled for April 12th, 2016<\/li>\n<\/ul>\n<h2>How To Try Facebook Instant Articles<\/h2>\n<p><a href=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_screenshot.png\" rel=\"attachment wp-att-490\" style=\"float: right; width: 169px; margin-left: 1em\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_screenshot-169x300.png\" alt=\"Facebook Instant Articles Screenshot\" width=\"169\" height=\"300\" class=\"alignright size-medium wp-image-490\" srcset=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_screenshot-169x300.png 169w, https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_screenshot-577x1024.png 577w, https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_screenshot.png 640w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/a><br \/>\nTo try out Facebook Instant Articles, do the following:<\/p>\n<ul>\n<li>Open the Facebook app on your Android or iOS device.<\/li>\n<li>Use the built in search to find and pull the official page for BuzzFeed or the Washington Post.<\/li>\n<li>Click on any of the articles that have a lightning bolt in the top right corner of the article&#8217;s featured image.<\/li>\n<li>Enjoy the lightning fast load time :).<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>Facebook Instant Articles is an exciting new feature that provides an enhanced experience for the user while allowing publishers to gain exposure and grow ad revenues.<\/p>\n<p>AdPlugg is adding support for Facebook Instant Articles as we speak and we are tying the functionality into our <a href=\"https:\/\/wordpress.org\/plugins\/adplugg\/\" title=\"WordPress Ad Plugin\">WordPress Ad Plugin<\/a>.<\/p>\n<p>If you have any questions or comments about Facebook Instant Articles, AdPlugg&#8217;s support for them, or anything else; please post them to to the comments section below!<\/p>\n<p><small><br \/>\nInfographic template design by <a href='http:\/\/www.freepik.com\/free-vector\/colored-banners-infographic_800198.htm'>Freepik<\/a>.<br \/>\n<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Instant Articles is a new feature for web publishers from Facebook. Here&#8217;s a run down of the 5 things that you need to know. 1. Shows Articles Within the Facebook Mobile App Traditionally, when a user clicked an article that you posted to your Facebook page, they would go to your website to view [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,33,13],"tags":[17,26,19,40,41,35,28,14],"label":[],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-publishing","category-wordpress","tag-ad-server","tag-advertising-2","tag-blogging-2","tag-facebook","tag-facebook-instant-articles","tag-publishing","tag-wordpress-2","tag-wordpress-plugin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Instant Articles: 5 Things You Need to Know - The AdPlugg Blog<\/title>\n<meta name=\"description\" content=\"Facebook Instant Articles is a new feature from Facebook for publishers. 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Learn the 5 things that you need to know about Facebook Instant Articles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles\" \/>\n<meta property=\"og:site_name\" content=\"The AdPlugg Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adplugg\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-31T15:12:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-13T03:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1572\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Collin Krawll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@collinkrawll\" \/>\n<meta name=\"twitter:site\" content=\"@adplugg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collin Krawll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles\"},\"author\":{\"name\":\"Collin Krawll\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/#\/schema\/person\/6651c578fa4e2d81f22205e73be5f482\"},\"headline\":\"Facebook Instant Articles: 5 Things You Need to Know\",\"datePublished\":\"2016-03-31T15:12:07+00:00\",\"dateModified\":\"2016-04-13T03:18:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles\"},\"wordCount\":773,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic.png\",\"keywords\":[\"ad server\",\"advertising\",\"blogging\",\"facebook\",\"facebook instant articles\",\"publishing\",\"wordpress\",\"wordpress plugin\"],\"articleSection\":[\"Blogging\",\"Publishing\",\"WordPress\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles\",\"url\":\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles\",\"name\":\"Facebook Instant Articles: 5 Things You Need to Know - The AdPlugg Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/facebook-instant-articles#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2016\/03\/facebook_instant_articles_infographic.png\",\"datePublished\":\"2016-03-31T15:12:07+00:00\",\"dateModified\":\"2016-04-13T03:18:53+00:00\",\"description\":\"Facebook Instant Articles is a new feature from Facebook for publishers. 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