{"id":78,"date":"2014-01-16T17:13:52","date_gmt":"2014-01-16T17:13:52","guid":{"rendered":"https:\/\/www.adplugg.com\/blog\/?p=78"},"modified":"2016-04-12T20:56:55","modified_gmt":"2016-04-13T03:56:55","slug":"track-your-ad-performance-on-wordpress","status":"publish","type":"post","link":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress","title":{"rendered":"Track Your Ad Performance on WordPress"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"float: right; margin-left: 10px;\" alt=\"\" src=\"\/blog\/wp-content\/uploads\/2014\/01\/wp-300x186.png\" width=\"300\" height=\"186\" \/>WordPress is the top website platform in use on the web today. \u00a0While originally designed as a blogging tool, today it is in use by many different types of websites. \u00a0Whether blog or otherwise, a good portion of WordPress sites are running some sort of ads. And regardless of the type of ads that a site runs, one of the toughest things to do is to track ad performance on WordPress, or on any other system for that matter. For ads generated by Google AdSense &#8211; where a script is given and you don&#8217;t control the ads &#8211; the Google system will track it for you. When you want to run your own image ads, it gets more difficult to track&#8230;until now.<\/p>\n<p>In the past, you would manually add the ad image to your site along with a link to the advertiser&#8217;s destination site but there was no way to show how many impressions or clicks the ad actually received. Not being able to give the advertiser performance reports for an ad that they are paying for is a major problem. Without reporting, it is very difficult for them to see the value in advertising on your site, even if the ad <em>seems<\/em> to be working.<\/p>\n<h2>AdPlugg Tracks Your Ad Performance<\/h2>\n<p><img decoding=\"async\" style=\"float: right; margin-left: 10px;\" alt=\"\" src=\"\/blog\/wp-content\/uploads\/2014\/01\/analytics.gif\" \/>AdPlugg has two parts to make the ad tracking work, first is the AdPlugg ad management system on our website. By creating a free account on our site, you can create ads, upload images and set the target url. \u00a0All of the ad tracking is reported in this system as well. \u00a0From your AdPlugg account, you can see the performance for each ad including its impressions and number of clicks. \u00a0You can easily download these reports to send to your advertiser.<\/p>\n<p>The second part is the <a href=\"\/apusers\/download\/wordpress-ad-plugin\">WordPress ad plugin<\/a>\u00a0which is installed on your website. Installing the plugin can be done by downloading the zip file or installing from the WordPress.org website. Once activated and your access code is entered, simply place the widget in the desired widget area. That&#8217;s it, the ads that you created in the ad management area will now display on your website\u00a0and you will be able to track your ad performance on WordPress.<\/p>\n<p>AdPlugg also offers a snippet version that can be used in non widget areas of your WordPress site or any other (non-wordpress) website. The code snippet is provided in the ad management area. \u00a0From there, you can copy and paste it into your website&#8217;s source code. Ads will display and track the same as they do when the widget is used.<\/p>\n<p><a href=\"\/about\">Learn more about<\/a>\u00a0AdPlugg ad management or sign up now to start tracking your ad performance on WordPress and other sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress is the top website platform in use on the web today. \u00a0While originally designed as a blogging tool, today it is in use by many different types of websites. \u00a0Whether blog or otherwise, a good portion of WordPress sites are running some sort of ads. And regardless of the type of ads that a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":82,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"label":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Track Your Ad Performance on Wordpress - The AdPlugg Blog<\/title>\n<meta name=\"description\" content=\"Now you can track your Ad Performance on WordPress. In this blog article, we show you how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Track Your Ad Performance on Wordpress\" \/>\n<meta property=\"og:description\" content=\"Now you can track your Ad Performance on WordPress. In this blog article, we show you how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress\" \/>\n<meta property=\"og:site_name\" content=\"The AdPlugg Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/adplugg\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-16T17:13:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-13T03:56:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Collin Krawll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@collinkrawll\" \/>\n<meta name=\"twitter:site\" content=\"@adplugg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Collin Krawll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress\"},\"author\":{\"name\":\"Collin Krawll\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/#\/schema\/person\/6651c578fa4e2d81f22205e73be5f482\"},\"headline\":\"Track Your Ad Performance on WordPress\",\"datePublished\":\"2014-01-16T17:13:52+00:00\",\"dateModified\":\"2016-04-13T03:56:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress\"},\"wordCount\":464,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png\",\"articleSection\":[\"WordPress\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress\",\"url\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress\",\"name\":\"Track Your Ad Performance on Wordpress - The AdPlugg Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png\",\"datePublished\":\"2014-01-16T17:13:52+00:00\",\"dateModified\":\"2016-04-13T03:56:55+00:00\",\"description\":\"Now you can track your Ad Performance on WordPress. In this blog article, we show you how.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#primaryimage\",\"url\":\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png\",\"contentUrl\":\"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png\",\"width\":500,\"height\":310},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adplugg.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.adplugg.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Track Your Ad Performance on WordPress\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/#website\",\"url\":\"https:\/\/www.adplugg.com\/blog\/\",\"name\":\"The AdPlugg Blog\",\"description\":\"A WordPress blog about blog advertising\",\"publisher\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adplugg.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/#organization\",\"name\":\"AdPlugg\",\"url\":\"https:\/\/www.adplugg.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"AdPlugg\"},\"image\":{\"@id\":\"https:\/\/www.adplugg.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/adplugg\",\"https:\/\/x.com\/adplugg\",\"http:\/\/www.instagram.com\/adplugg\",\"http:\/\/www.linkedin.com\/company\/adplugg\",\"http:\/\/www.pinterest.com\/adplugg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adplugg.com\/blog\/#\/schema\/person\/6651c578fa4e2d81f22205e73be5f482\",\"name\":\"Collin Krawll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a4b13d02582a5c1a4b139e57894d090979c76131b46be7b14926ab30f800a97a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4b13d02582a5c1a4b139e57894d090979c76131b46be7b14926ab30f800a97a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4b13d02582a5c1a4b139e57894d090979c76131b46be7b14926ab30f800a97a?s=96&d=mm&r=g\",\"caption\":\"Collin Krawll\"},\"description\":\"After graduating with a degree in Computer Science from Denison University, Collin has spent his career focusing on web based technologies and applications. His applications are used by bloggers, shoppers, doctors, and web surfers around the world. On his free time he enjoys golf and surfing.\",\"sameAs\":[\"https:\/\/x.com\/collinkrawll\"],\"url\":\"https:\/\/www.adplugg.com\/blog\/author\/collin-krawll\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Track Your Ad Performance on Wordpress - The AdPlugg Blog","description":"Now you can track your Ad Performance on WordPress. In this blog article, we show you how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress","og_locale":"en_US","og_type":"article","og_title":"Track Your Ad Performance on Wordpress","og_description":"Now you can track your Ad Performance on WordPress. In this blog article, we show you how.","og_url":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress","og_site_name":"The AdPlugg Blog","article_publisher":"http:\/\/www.facebook.com\/adplugg","article_published_time":"2014-01-16T17:13:52+00:00","article_modified_time":"2016-04-13T03:56:55+00:00","og_image":[{"width":500,"height":310,"url":"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png","type":"image\/png"}],"author":"Collin Krawll","twitter_card":"summary_large_image","twitter_creator":"@collinkrawll","twitter_site":"@adplugg","twitter_misc":{"Written by":"Collin Krawll","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#article","isPartOf":{"@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress"},"author":{"name":"Collin Krawll","@id":"https:\/\/www.adplugg.com\/blog\/#\/schema\/person\/6651c578fa4e2d81f22205e73be5f482"},"headline":"Track Your Ad Performance on WordPress","datePublished":"2014-01-16T17:13:52+00:00","dateModified":"2016-04-13T03:56:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress"},"wordCount":464,"commentCount":1,"publisher":{"@id":"https:\/\/www.adplugg.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#primaryimage"},"thumbnailUrl":"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png","articleSection":["WordPress"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress","url":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress","name":"Track Your Ad Performance on Wordpress - The AdPlugg Blog","isPartOf":{"@id":"https:\/\/www.adplugg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#primaryimage"},"image":{"@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#primaryimage"},"thumbnailUrl":"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png","datePublished":"2014-01-16T17:13:52+00:00","dateModified":"2016-04-13T03:56:55+00:00","description":"Now you can track your Ad Performance on WordPress. In this blog article, we show you how.","breadcrumb":{"@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#primaryimage","url":"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png","contentUrl":"https:\/\/adplugg-wordpress.s3.us-west-2.amazonaws.com\/blog\/wp-content\/uploads\/2014\/01\/wp.png","width":500,"height":310},{"@type":"BreadcrumbList","@id":"https:\/\/www.adplugg.com\/blog\/track-your-ad-performance-on-wordpress#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adplugg.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.adplugg.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Track Your Ad Performance on WordPress"}]},{"@type":"WebSite","@id":"https:\/\/www.adplugg.com\/blog\/#website","url":"https:\/\/www.adplugg.com\/blog\/","name":"The AdPlugg Blog","description":"A WordPress blog about blog advertising","publisher":{"@id":"https:\/\/www.adplugg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adplugg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adplugg.com\/blog\/#organization","name":"AdPlugg","url":"https:\/\/www.adplugg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adplugg.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"AdPlugg"},"image":{"@id":"https:\/\/www.adplugg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/adplugg","https:\/\/x.com\/adplugg","http:\/\/www.instagram.com\/adplugg","http:\/\/www.linkedin.com\/company\/adplugg","http:\/\/www.pinterest.com\/adplugg"]},{"@type":"Person","@id":"https:\/\/www.adplugg.com\/blog\/#\/schema\/person\/6651c578fa4e2d81f22205e73be5f482","name":"Collin Krawll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a4b13d02582a5c1a4b139e57894d090979c76131b46be7b14926ab30f800a97a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a4b13d02582a5c1a4b139e57894d090979c76131b46be7b14926ab30f800a97a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4b13d02582a5c1a4b139e57894d090979c76131b46be7b14926ab30f800a97a?s=96&d=mm&r=g","caption":"Collin Krawll"},"description":"After graduating with a degree in Computer Science from Denison University, Collin has spent his career focusing on web based technologies and applications. His applications are used by bloggers, shoppers, doctors, and web surfers around the world. On his free time he enjoys golf and surfing.","sameAs":["https:\/\/x.com\/collinkrawll"],"url":"https:\/\/www.adplugg.com\/blog\/author\/collin-krawll"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":2,"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":84,"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/posts\/78\/revisions\/84"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/media\/82"}],"wp:attachment":[{"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/tags?post=78"},{"taxonomy":"label","embeddable":true,"href":"https:\/\/www.adplugg.com\/blog\/wp-json\/wp\/v2\/label?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}