An ad rotator is a computer system that rotates the order of a set of ads on a website. An ad rotator can be a script, plugin, or third party system. Ad rotators can often provide any or all of the below ad rotating functionality:
- The ability to rotate the positioning of a series, column or row of ads in relation to one another (their order from top to bottom or left to right).
- The ability to rotate a set of ads in and out of a single spot on a webpage. This functionality can usually be seen when you refresh a page and the ad changes.
AdPlugg is an example of an ad rotator.