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Choosing Between Programmatic and Direct Advertising for Financial Stability If you’re a publisher just getting up and running, or concerned about the shifts in the advertising landscape, you might be weighing the pros and cons of programmatic vs. direct advertising. While programmatic advertising is known for its automation and efficiency, don’t overlook direct advertising. With […]
Video On Demand (VOD) lets viewers pick what, where, and when to watch videos online. But did you know there are different ways to make money from these videos? They’re called AVOD (Ad-supported Video On Demand), TVOD (Transactional Video On Demand), and SVOD (Subscription Video On Demand). If you’re a publisher with video content, you…
One of the big stories as of late is the rise of fake news. Facebook, Google and other tech giants are working hard in an attempt to combat the onslaught of news that is misleading, disputed or just downright inaccurate. An interesting byproduct of the fake news phenomenon has been an increased interest in real,…
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In it’s most general sense the question “What is an Ad Server?” can be answered as: an ad server is a computer system for serving ads. What is an Ad Server: An Example Say you have a webpage at example.com, the content for the web page is typically served by the web server residing at…
Recently we were asked “which is the best affiliate network?”. We’ve used all of them and in this blog post I’m going to make both an affiliate network comparison and give some opinions as to which ones are best and which ones you should use. Affiliate networks are advertising networks that connect advertisers with publishers.…