Ad Server Strategies for Publishers As a publisher, increasing your ad revenue is crucial in order to sustain your business and provide valuable content to your audience. While there are various strategies to achieve this, AdPlugg offers a range of features that can help you monetize your site and push your ad revenue higher. In […]
AdPlugg now supports advertiser tags! Advertiser tags (sometimes called third-party ad tags) are blocks of code that advertisers can give to publishers to serve their ads. Say you (Acme Corp) have a blue ad that you want to display on the sidebar of Publisher A’s site. You could give them an image and a link, […]
One of the big stories as of late is the rise of fake news. Facebook, Google and other tech giants are working hard in an attempt to combat the onslaught of news that is misleading, disputed or just downright inaccurate. An interesting byproduct of the fake news phenomenon has been an increased interest in real, […]
Last month we launched a whole slew of new ad formats. Mixed in among text ads, flash ads etc, were a number of responsive ad formats. In this blog post we are going to discuss these new responsive ad formats and how the web’s move to responsive is shaping online advertising now and into the […]
TL;DR (Too Long, Didn’t Read summary) Sometimes a demo is worth a thousand words. Check out the demo at https://www.adplugg.com/demo. We just released a whole slew of new ad formats! AdPlugg now includes the following formats: Image Ads – These are the standard display ads that you are probably already using. Previously you had to […]
You’ve got questions, we’ve got answers! We just launched AdPlugg Question and Answer system! The new Question/Answer system allows you to post questions and have them answered by AdPlugg reps and/or members of the AdPlugg community. Highly inspired by StackExchange/StackOverflow type sites, the AdPlugg question and answer system lets the community work to solve problems […]
In a new report released by the IAB (Interactive Advertising Bureau), revenues of online advertising blew past revenues of broadcast TV for calendar year 2013. According to the report, in 2013, online ad revenues reached $42.8 billion while ad revenues from broadcast TV came in at $40.1 billion. The 2013 online ad revenues were 17% […]
Blog advertising is the general term used for the act of advertising on a web log or “blog”. The Blogosphere Most blogs are based around a topic. There are blogs about cooking, fishing, golfing, parenting, weddings, technology and just about any other topic that you can imagine. Many blogs get even more specific, for instance […]
In it’s most general sense the question “What is an Ad Server?” can be answered as: an ad server is a computer system for serving ads. What is an Ad Server: An Example Say you have a webpage at example.com, the content for the web page is typically served by the web server residing at […]
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