In a new report released by the IAB (Interactive Advertising Bureau), revenues of online advertising blew past revenues of broadcast TV for calendar year 2013. According to the report, in 2013, online ad revenues reached $42.8 billion while ad revenues from broadcast TV came in at $40.1 billion.
The 2013 online ad revenues were 17% higher than the landmark 2012 revenues of $36.6 billion. The $40.1 billion figure was just for “broadcast” TV mind you. Online ad revenues had already surpassed the revenues of cable TV. TV as a whole, however, still outweighs online advertising by a considerable amount. In 2013, broadcast and cable TV’s combined revenue came in at $66 billion. Still the report marks a considerable milestone as online ad revenues surpassed a major traditional advertising channel.
The online revenue making opportunities for advertisers and content providers continue to grow. AdPlugg and other services are making it ever easier to earn money online. The AdPlugg service allows content providers to easily manage, track and serve ads to their site’s readers. This gives the content providers the ability to earn revenue and gives advertisers a way to target the content provider’s reader-base.
Many blogs have a very specific reader base. For instance a blog about green weddings in New York may be the best advertising outlet for a vegan caterer based in New York. AdPlugg makes it possible for both the blogger and the caterer to form a mutually beneficial and profitable relationship. In addition, these types of advertising relationships allow the blogger to keep their ads relevant to their readers’ interests, maintain their site’s high quality appearance with non-spammy ads, and often provide their readers with help finding vendors that they are genuinely interested in.
While advertising relationships such as these are small compared to the billions earned each year by Google, they offer very lucrative opportunities to small businesses. In a recent post, How to Make Money Blogging, I talked about how easy it is to turn a blog into a considerable or even primary source of income. As more and more people spend more and more time online, these opportunities look set for continued growth.
What do you think about this post? Will online ad revenues surpass all of TV? What about the slow merging that seems to be happening between TV and the web? What about mobile? Let us know your thoughts in the comment section below.
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