Mr. Pickles the AdPlugg Pug


A basic ad impression occurs any time an ad is served.

When AdPlugg serves an ad it uses a tracking Beacon to record the serving of the ad in accordance with the international standards set forth by the IAB (The Interactive Advertising Bureau).

According to the IAB:

"A valid ad impression [is] counted when an ad counter receives and responds to an HTTP request for a tracking asset from a client"
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