The code they provide includes 3 parameters
dc_rdid dc_lat tag_for_child_directed_treatment
which are nulled. All the documentation I can find says that they must be populated by the Publisher.
Is that you (AdPlugg)? Is that me (gladavisj)? Or are the values generated automatically when the ad is served?
I know that the latter two are values of 0 or 1 but dc_rdid is an advertising id that seems to relate (in the documentation) to mobile devices.
Really confused now. Lots of Google advice saying how important these params are but nothing to say how the values are generated.