Mr. Pickles the AdPlugg Pug

Why is My AdPlugg Impression Count Higher than My Google Analytics Pageviews Count?


There is a significant discrepancy between what is being reported in AdPlugg, and what is being captured in Google Analytics, why is that?



When someone accesses a page, Google Analytics will register 1 page view. AdPlugg works with ads instead of pages, so when someone accesses a page and they are shown say 10 ads, we register 10 ad impressions. So where Google Analytics recorded 1 page view, AdPlugg recorded 10 ad impressions. AdPlugg records impressions in accordance with the standards set forth by the IAB (The Interactive Advertising Bureau). You can read more about ad impressions and how AdPlugg records them in our glossary here: impressions.

In addition to the number of ads per page, AdPlugg's timed rotate feature can also significantly increase your impression count. For example, if you set your ads to rotate every 3 seconds, after 3 seconds, 10 more ads would be displayed and their impressions counted. So if a user were to access a page and stay there for 5 seconds, Google would register 1 page view and AdPlugg would register 20 ad impressions.

When AdPlugg records an impression we also store all of the data regarding the impression. This includes the exact time and date, the user's ip address, their browser type, etc. Please contact us if you would like us to audit your impression count and provide you with the raw data for your own analysis.

AdPlugg's fees are based on impression count because impression count accurately reflects our costs (and your costs if you were to run your own ad server). The more ads that are served, the more traffic and data our systems have to handle.

If you would like to reduce your impression count (and your AdPlugg bill) you can try the following:

  • Ensure that the Viewability Timeout is turned on.
  • Ensure that the Inactivity Timeout is turned on and at a low value (5 seconds is recommended).
  • Turn off the timed rotate feature or increase its rotation interval
  • Reduce the number of ads shown within a zone.
  • Reduce the number of zones displayed on each page.

If you have any questions regarding your specific configuration, impression counts or are looking for ways to reduce your bill please feel free to contact us.