WordPress AdSense: The Ultimate How-To


Making sense of AdSense on WordPress

In this blog post we are going to talk about how to use AdSense with WordPress. We’ll go though what options are available, best practices and more.

Ad What? Word Who?

WordPress is the largest CMS (Content Management System)/blogging platform in the world and is used by more than 60 million websites. AdSense is Google’s advertising system for publishers allowing publishers to place google ads on their sites. It’s estimated that over 1.5 million sites use Google AdSense.

Getting Started with WordPress

WordPress is totally free and setting up a WordPress site is incredibly simple at this point. The easiest way to do it is to get a free hosting account from a host such as GoDaddy or BlueHost. Once you have your hosting account, both of these hosts have automated systems for installing WordPress into your account.

Getting Started with AdSense

Getting set up with AdSense is a bit more complicated. The first step is to sign up for an AdSense account. The steps are pretty straight forward so I’ll just give you an overview here (For more info, see the AdSense Help). This is what you do:

  • Go to the AdSense Signup page.
  • Sign in (using your existing Google Account) or create a new account. Tip: if you have an account with your domain in it (ex: bob@yourblog.com) using it can speed up the approval process.
  • You will then need to fill out info about your self, site, business etc.
  • Lastly you will need to agree to the AdSense Terms of Service.

Once you have finished the signup process, you will be given access to your new AdSense account. You may not however be approved yet. The AdSense approval process can take anywhere from a couple of hours to a couple of months depending on your site, geographic location and application info. Again, using a domain specific email address can speed up the process.

Once you’ve completed the signup process you can start placing ads on your site. They won’t however start to show until you’re account has been approved and activated.

WordPress AdSense Integration

WordPress AdSense integration can be done in a number of different ways. Basically the goal is to place the ad tags that you receive from AdSense on the front end of your WordPress site. Once your account is approved, AdSense will automatically inject ads into the tags. These are the most common ways to add AdSense tags into your WordPress site:

  • Serve them with AdPlugg or other AdSense compatible WordPress plugins
  • Add the tags into a Text Widget
  • Add the tags into your WordPress theme

Note: we plan to go into these options in more detail in a follow-on post.

Once the ad tags are serving to your site (they will be invisible at first), Google will review your site and hopefully approve it. Once approved, you will start to see ads on your site.

If you have any questions or have something to add, please use the comment section below.