Advertiser Tags!


AdPlugg now supports advertiser tags! Advertiser tags (sometimes called third-party ad tags) are blocks of code that advertisers can give to publishers to serve their ads.

Say you (Acme Corp) have a blue ad that you want to display on the sidebar of Publisher A’s site. You could give them an image and a link, or better yet, you could give him a block of code. The code (an advertiser ad tag) would dynamically pull the image and the link from a remote server. It would track the fact that the ad was served and track if it was clicked. You could easily change the ad image to red and change where the link goes anytime that you want. This is exactly what AdPlugg’s new advertiser tags do.

How to Use Advertiser Tags

Advertiser tags are very easy to use. Here’s a quick rundown:

  1. Create a Zone. Call it something like “Distributed 1” and set the Max Ad Count field to 1.
  2. Create an Ad and target it to the “Distributed 1” Zone.
  3. From your Zones list, click the Get Tag button in the Actions column.
  4. Copy the Advertiser tag and give it to any Publisher or Network that you advertise with.
  5. That’s it. When the tag is rendered, it will retrieve, display and track your ad. You’ll be able to see your ad’s stats from the Analytics section of your AdPlugg dashboard. Later, you can alter your ad or create a new one and target it to the Distributed 1 Zone instead.

More Ideas

Rather than calling the Zone “Distributed 1” as in the above example, you could name it based on the publisher that you are giving it to. For instance, you could call the Zone “Publisher A”. You could then easily have complete control over what ad shows on the publisher’s site.