Bethany Wilk
All posts from
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Programmatic vs. Direct Advertising: Insights from AdPlugg
Choosing Between Programmatic and Direct Advertising for Financial Stability If you’re a publisher just getting up and running, or concerned about the shifts in the…
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MVPD vs. vMVPD: What You Need to Know
According to Insider Intelligence, by the end of 2022, only 65.8% of US households subscribed to an MVPD or a vMVPD service. The trend of…
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Monetize Your Site with a Free Ad Server
The Essential Guide for Publishers to Easy, Proven Strategies You’ve put time and effort into creating an engaging website. So, what’s the next logical step?…
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![A Simple Guide to AVOD, SVOD, and TVOD for Publishers [Infographic]](https://adplugg-wordpress.s3.us-west-2.amazonaws.com/blog/wp-content/uploads/2023/10/AdPlugg_AVOD_vs_SVOD_vs_TVOD_Guide-825x510.jpg)
A Simple Guide to AVOD, SVOD, and TVOD for Publishers [Infographic]
Video On Demand (VOD) lets viewers pick what, where, and when to watch videos online. But did you know there are different ways to make…
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Drive Revenue Without Losing Readers: Display Advertising Tips
As a blogger or small publisher, you want to strike a balance between increasing revenue and ensuring an enjoyable reader experience. The ratio of content…
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How to Drive Traffic to Your Shopify Store
AdPlugg’s Recipes for Success Recipe Card Running an online shop with Shopify? Think of it like cooking a tasty meal. You’ve got great ingredients, but…
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Surf Check for Publishers: AdPlugg’s Advisory on the AI Content Wave
Just as a surfer takes a moment to study the ocean before paddling out, publishers in today’s digital landscape need to read the waves and…
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Mastering Publishing Challenges: A Simple Guide to Ad Servers
If you’re a publisher, a significant part of your revenue comes from selling ad space. But managing all these ads and advertisers can sometimes feel…
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Content Marketing Trends 2023
An AdPlugg Guide to Staying Ahead The world of content marketing is always changing, so let’s take a moment to see how the trends of…
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Get a Taste of Higher Ad Revenue
Ad Server Strategies for Publishers As a publisher, increasing your ad revenue is crucial in order to sustain your business and provide valuable content to…