Want to place an ad on your Shopify site? Use AdPlugg! We’ve now fully tested AdPlugg with Shopify and we are happy to report that the two products integrate perfectly and work great together!
Shopify is one of the largest e-commerce platforms. The platform is used by over 600,000 merchants. In 2018, merchants sold more than $41 billion worth of merchandise (combined) on Shopify. Small shops to major brands (such as Budweiser and Tesla) use Shopify for their online stores.
While some of the big companies use Shopify only for the store portion of their site, Shopify is much more than that. Similar to other platforms (such as WordPress), you can use Shopify to create blog posts, pages (such as your about page) and more.
If you are running an online store, you should be doing content marketing by posting regularly to your blog. Putting up new blog content regularly is a great way to drive traffic to your site. But once that traffic gets to your site, you should be working to get the traffic to convert by promoting your products and services. If you can make a pitch within your post that is relavent to your topic, great! But no matter what your topic, you can always place ads for your own offerings in your sidebar, header, footer, etc. It is easy to do this when you add AdPlugg to your Shopify site.
Another common use for ads on an e-commerce website is for promoting the products of one vendor or manufacturer over another. Stores that move large volumes of say two brands of brake pads can often sell advertising to one of the manufacturers. This provides increased sales for that particular manufacturer and an additional revenue stream for the merchant.
We’ve made it easy to get set up using AdPlugg on your Shopify site. There is now a new Shopify section in the AdPlugg cookbook that teaches you how to do things such as:
- Place an Ad on Your Shopify Site’s Home Page
- Place Ads Into The Sidebar of Your Shopify Site’s Blog
- Place Ads Into The Sidebar of Your Shopify Site’s Pages
These recipes can be used along with all of the rest of the AdPlugg features to allow you to schedule, rotate, track and run reports on the ads on your Shopify based site.
So whether you want to use advertising on your Shopify store to maximize your online store’s conversions, or generate ad revenue, AdPlugg’s got you covered.
Have questions? Want to see more Shopify cookbook recipes? Post in the comments section below.