Timed Rotate Feature Added

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You asked for it you got it! We just added a new timed rotate feature. The timed rotate feature allows you to set your ads to rotate after a specified number of seconds.

Adding a timed rotate feature had become the highest ranked suggestion on our Feedback and Ideas Forum. Adhering to our Democratic Design principles, we’ve made it a top priority and are excited to be releasing it to you today!

How it Works

The timed rotate feature works basically the same as our other rotate configurations but with timed rotate, the ads rotate after a set number of seconds instead of on page refresh. Only the ads set to “timed rotate” will rotate, any other ads will stay put. The newly displayed ads will have their impressions tracked the same as if they were loaded after a refresh.

How to Set it Up

If you haven’t already done so, set up the ad rotator. In the placement settings you will see that we’ve added a new field called “Rotation Interval”. It’s under the “Content” heading. If this field is blank (the default), the ads are only rotated on refresh. To enable timed rotate, simply enter a number into this field. The number is the number of seconds that you want the rotator to wait before rotating the ads. The number can include decimals, so you could set your ads to rotate every 3.5 seconds, for instance. The minimum interval allowed is 1 second.

Please note that this function can dramatically increase your impression counts (and your bill) so use caution when enabling it and do carefully consider which ads you want to rotate and at what interval.

We hope that you enjoy the new feature. Please add any questions or comments about the feature to the comment section below.

If you don’t already have an AdPlugg account, Sign Up today and try out this awesome new feature!

Ad Reports (BETA) Released!

ad-reportHow much is an ad report worth? Well, pretty much what you paid to run the ad. Reporting lets the advertiser know first and foremost that the ad ran at all. Additionally, the report can show the advertiser useful statistics on how the ad performed each day both in terms of impressions and clicks. AdPlugg has just released the BETA version of a new reporting feature that makes it easy to send ad reports to your advertisers as PDFs (Portable Document Format).

AdPlugg has always tracked impressions and clicks for every ad that it serves. This along with a smattering of other data including the who, what, where, and when of the impression or click event is recorded. We’ve also long had a charting feature where you can graphically view the performance of your ads over time. Now we’ve added a new PDF ad reporting feature that allows you to create a PDF ad report for each of your ads. The report shows a listing of each day that the ad ran along with the number of impressions and clicks that the ad received that day. The image above shows a sample and should give you an idea of what the ad reports look like.

The new ad reports are generated as PDF files which makes them ideal for emailing to your advertisers. This is a good practice that helps you to retain your advertisers and keep them advertising with you. While they can see how much traffic is coming from your site via tools such as Google Analytics, they can’t see how many impressions their ads are getting unless you provide them with reports.

Right now sending the reports to the advertisers is a manual process but we plan to have them send automatically (at the publisher’s option) in an upcoming release.

If you would like to gain access to the new ad reports feature, please contact us.

How to Increase Revenue Through Ad Targeting

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In this post I am going to show you how you can increase revenue through ad targeting. Ad targeting is the concept of showing ads based on certain sets of criteria. That criteria could be based on the user viewing the ad such as their location or browser or the criteria could be based on site variables such as the page or location on a page. In this post I’m going to be talking about the latter. Specifically, how to increase revenue to your blog by employing page targeting, zone targeting and placement targeting.

Using the AdPlugg Ad Manager you can set your ads to target different ad zones. Ad Zones are regions or locations on your page such as the “top bar” or “right side bar”. By breaking your site up into zones, you create different opportunities for advertisers. For instance if you previously only had ads across the top of your site, you could add a right sidebar ad zone and a footer ad zone thereby increasing your “ad inventory”. Having and selling more ad spots will of course increase your revenue.

Page targeting allows you to choose which page (or pages) on your site your ads display. While zones and zone targeting allowed us to increase our ad inventory, page targeting allows us to break our existing ad inventory up.

Placements are how you can really take advantage of a parsed and organized ad inventory. First you break your layout up using zones. Then create placements for different combinations of pages and zones. For example, you could break your site up into the following placements:

  • A premium placement at the top of the right sidebar
  • A placement for the topbar on the home page
  • A placement for the topbar on secondary pages

All of these placements can target different advertisers with different advertising budgets. This will allow you to sell more ads by having ad space available for a wider variety of budgets. It will also allow you to maximize the ad revenue that each spot on your site can generate.

In this post I’ve explained how to increase revenue through ad targeting. Basically we’ve increased the number of customers that you can sell to and maximized the selling price for each spot on your site. Sign up for AdPlugg today and start increasing your revenue by putting these strategies to work. If you have any questions or comments, please post them to the comment section below.

A Next Generation Banner Rotator

Banner RotatorIn this blog post we are going to expand upon last weeks announcement of our new banner rotator feature.

The banner rotator concept is quite old in web years. Sites have been rotating banner ads for a long time, probably since the mid to early 90’s. AdPlugg’s new banner rotator takes a modern approach to an old concept and brings you a next generation banner rotator.

Similar to the banner rotators of the 90’s, AdPlugg’s banner rotator allows you to alternate the display of multiple ads in a single postion on your website, such as the header/leaderboard. But it adds a number of new and modern features to this old concept. The AdPlugg ad server can serve different rotating ads to different pages and zones through targeting. In addition, it can schedule your rotating ads so that new ads appear and disappear from the rotation based on their schedule.

The AdPlugg ad rotator can also rotate the relative positioning of multiple ads that are displayed at the same time. Our latest cookbook recipe (published yesterday) shows you how to create Tiered Ads. In the recipe, we teach you how to break your sidebar up into two tiers, “Premium” and “Standard”. The premium ads display at the top and rotate with other premium ads while the standard ads display at the bottom and rotate with other standard ads.

The advanced tracking and analytical functionality of AdPlugg allows you (and your advertisers) to see the impressions and clicks that each of your ads are getting. This allows you and your advertisers — who know that an ad is rotating in and out of a location — to see exactly how many times the ad was displayed.

Through the usage of new functionality offered by AdPlugg and the modern web, AdPlugg has truly created a next generation banner rotator.

Sign up for free and let us know what you think!