How Much Money do Bloggers Make?

how-much-money-do-bloggers-makeHow much money do bloggers make? At AdPlugg, we work with a lot of bloggers – helping them to achieve monetary success with their blogs. Earlier this year we wrote about How to Make Money Blogging. In this post, we stated:

Did you know that it’s not uncommon for advertisers to pay $300 per month for an inch tall ad on the side of a blog. Get ten of those and you are making $36,000 a year to blog.

But how much money do bloggers make as a whole? How much on average do bloggers make? In this post we are going to work to provide some answers. As of today, AdPlugg has features for serving and managing ads, but does not yet have billing features. Once we do, we plan to offer anonymous statistics regarding average revenue etc. But for now, we’ll just report on what we know from experience and what we were able to find through research.

In 2010 Technorati published a study reporting that 36% of bloggers reported some sort of income from their blogs, most often in the form of ad revenue from display ads. A similar study from Technorati, published in 2009 reported the mean annual income from advertisements at $42,548. Does this mean that you can start a blog and instantly make $42,548 per year? Not really. Here are the major contributing factors to how much money your blog can make:

  • Subject – A blog about luxury cars may have a better earning potential than a blog about ant farms.
  • Audience Size – How many readers you have is directly related to how much you can earn. Advertisers won’t pay much for ads that only get in front of a couple of readers.
  • Influence – Becoming an influencer drives up the price of your ads. Advertisers will pay more to be on a blog that is a trusted source of information for their market.

Additional insight can be gleaned from the fact that $42.8 Billion was generated in online ad revenues last year (see U.S. Online Ad Revenues Hit $42.8B, Surpass Broadcast TV) and close to 20% of the web runs on WordPress.

Most bloggers start out blogging on the side and eventually switch to blogging as their full time profession. How much you can earn is up to your blog (see bullets above) but a well run blog can probably expect to bring in anywhere from $10k per year to upwards of $100k per year. If your blog becomes a runaway success (think,,, etc) it can earn millions in ad revenues. Stay tuned for more as we work on surveys and reports to get the how much money do bloggers make? question answered more scientifically.

How to Get Advertisers for Your Blog – 4 Steps

How To Get Advertisers


Back in April we posted How to Make Money Blogging – In Six Easy Steps. That post walks you through everything that you need to know to get started making money blogging, with Step 6 being a brief introduction on how to get advertisers for your blog. In this post we are going to elaborate on that topic ( as promised πŸ˜‰ ).

As we mentioned in the How to Make Money Blogging post, it’s not uncommon to make $300 per month per ad for a small spot on your blog. And with 10 of those, you could be making $36,000 per year to blog! In order to get advertisers for your blog, your blog needs to have great content and a decent amount of traffic. We touched on this in Step 5 of the How to Make Money Blogging post and will expand upon it in a future post. For now, let’s assume that you have a quality blog that gets a decent amount of traffic.

As with most things, it is very uncommon to have someone just approach you and hands over cash. Every business needs to sell their products or services. Just as your advertisers need to promote their products or services in order to grow sales, you need to promote and sell your advertising services in order to increase your blog’s revenue. Setting up a blog about cars and waiting for Ford to email shows great optimism but is realistically not a very strong plan. You need to go out and get advertisers to be successful. Especially when you are just starting out. How you do this is similar to selling most products or services.

Step 1: Prospecting – How to Find Advertisers for Your Blog

How to get advertisers for your blog
Finding advertisers for your blog is the first step. In a traditional sales funnel/cycle this step is called “prospecting”. Here are some ways to find prospects:

  1. Find blogs similar to yours and see which companies are advertising on those blogs.
  2. Think about what products or services your readers might be interested in based on what your blog is about.
  3. Think of the products or services that you’ve blogged about in the past.
  4. Think about keywords that you target for your blog. Search for those keywords using Google and see who is advertising for them.
  5. Use Google Webmaster Tools to see what terms your blog is ranking for, then search for those terms in Google to see who is advertising on those keywords.

Note: If you are in the top 10 for a keyword that has a lot of advertisers on Google you can often use this as a major selling point to close the prospect. More on closing below.

It’s a good idea to stay organized. Store the prospects that you have discovered in a spreadsheet or better yet, use a CRM system such as SugarCRM.

Step 2: Contacting – Reaching Out to Your Prospects

These prospects are considered “cold”. This is a sales term meaning that they have not been contacted before. At this stage, your goal is to find the contact info of the person who makes decisions regarding advertising (“the decision maker”). This can often be done by reaching out to the company by phone or email.

Step 3: Presenting – Make Your Pitch

Once you have found the contact info of the decision maker, you need to present them with a proposal and typically an advertising rate card. With a quick Google search you can find examples of both.

Step 4: Closing – Seal the Deal

If the decision maker is interested (“hot”), you need to close the deal. This could involve having them sign a contract or just having them send you their ad and a payment through PayPal. Plan to follow up regularly to get the deal closed. Their are lots of good closing techniques but a particularly good one is to offer them a discount and let them know that it is only good until a fixed date (Friday for instance).


You now know how to get advertisers for your blog. This process can be fun and exciting. Don’t get discouraged if at first you don’t succeed; there are tons of great advertisers out there. Keep in mind that Colonel Sanders was rejected 1009 times before finding a taker for his chicken recipe. Just keep adding prospects and working through the steps.

Have questions or comments? Please add them to the comment section below.

How to Increase Revenue Through Ad Targeting

In this post I am going to show you how you can increase revenue through ad targeting. Ad targeting is the concept of showing ads based on certain sets of criteria. That criteria could be based on the user viewing the ad such as their location or browser or the criteria could be based on site variables such as the page or location on a page. In this post I’m going to be talking about the latter. Specifically, how to increase revenue to your blog by employing page targeting, zone targeting and placement targeting.

Using the AdPlugg Ad Manager you can set your ads to target different ad zones. Ad Zones are regions or locations on your page such as the “top bar” or “right side bar”. By breaking your site up into zones, you create different opportunities for advertisers. For instance if you previously only had ads across the top of your site, you could add a right sidebar ad zone and a footer ad zone thereby increasing your “ad inventory”. Having and selling more ad spots will of course increase your revenue.

Page targeting allows you to choose which page (or pages) on your site your ads display. While zones and zone targeting allowed us to increase our ad inventory, page targeting allows us to break our existing ad inventory up.

Placements are how you can really take advantage of a parsed and organized ad inventory. First you break your layout up using zones. Then create placements for different combinations of pages and zones. For example, you could break your site up into the following placements:

  • A premium placement at the top of the right sidebar
  • A placement for the topbar on the home page
  • A placement for the topbar on secondary pages

All of these placements can target different advertisers with different advertising budgets. This will allow you to sell more ads by having ad space available for a wider variety of budgets. It will also allow you to maximize the ad revenue that each spot on your site can generate.

In this post I’ve explained how to increase revenue through ad targeting. Basically we’ve increased the number of customers that you can sell to and maximized the selling price for each spot on your site. Sign up for AdPlugg today and start increasing your revenue by putting these strategies to work. If you have any questions or comments, please post them to the comment section below.

How to Make Money Blogging – In Six Easy Steps

How To Make Money Blogging


Did you know that it’s not uncommon for advertisers to pay $300 per month for an inch tall ad on the side of a blog. Get ten of those and you are making $36,000 a year to blog.

Are you ready to start making money blogging? Maybe you’re just kind of thinking about it and want to know what it takes. Well it’s actually pretty simple. In this blog post, we are going to teach you how to make money blogging in six easy steps.

Step 1: Pick a Topic and a Domain Name

The first thing that you want to do is to pick a topic for your blog. Your blog can be about anything that you want. You should pick a topic that you are knowledgeable about but you definitely don’t need to be an expert. In fact, leaving some room for other people to offer their expertise is a great way to spark discussion and get more people to comment. After some thought, let’s say that you decide that you want to start a blog about pugs.

Next you need to pick a domain name. To make things easy we are going to get our domain and our hosting account (step 2) from the same provider, HostGator. To find a domain name, just go to and click on Domains. Use the search to find an available domain name. After searching for a bit, you find and decide that it’s the one! Don’t get it just yet though, we are going to do that in the next step.

Step 2: Register your Domain Name and Get a Hosting Account

In this step we are going to get a hosting account and register the domain name that we picked in Step 1. We are going to do this with

  1. From, click on Web Hosting.
  2. Since this is going to be a new site, you can choose their entry level Hatchling plan.
  3. After selecting the plan, you will be taken to their order wizard. Enter the domain name that you picked in Step 1 into the “Enter Your Domain Name Here” field.
  4. Pick whichever other options that you want, enter your billing info and click Create Account.

And with that, is born! You should shortly receive an email from Hostgator with the details of your new website!

Step 3: Set Up WordPress

HostGator makes it incredibly simple to install WordPress. Here are the steps:

  1. HostGator will have sent you an email with a link to your control panel. Click the link to go to your control panel.
  2. Log in and then go to QuickInstall (it’s under Software/Services).
  3. From QuickInstall, click WordPress (it’s under Blog Software).
  4. Enter your email, a title for your blog (in this case “Pug Hugs”) and your first and last name. These settings will be used to automatically configure your blog.
  5. Press the Install Now button and WordPress will be automatically installed and configured.
  6. When the installer finishes, click the provided link to go to your new WordPress site.
  7. Add wp-admin to the end of the url (example: to go to and log into the WordPress administrator panel (your password will have been emailed to the email address that you provided to QuickInstall).
  8. (Optional) From the WordPress administrator panel, choose a theme for your site.

Step 4: Install AdPlugg

Next we are going to install the AdPlugg WordPress Ad Plugin. The AdPlugg WordPress Ad Plugin is one of the easiest ways to put ads on your site.

  1. From the WordPress administrator, click Plugins and then click the Add New button.
  2. Search for “AdPlugg” to find the AdPlugg WordPress Ad Plugin.
  3. Click the Install Now link to install the plugin.
  4. Go to and Sign Up for a free account
  5. From inside the AdPlugg ad manager, create an ad and upload an image. Hint: you can find an image for your first ad by going to (search for “your ad here”).
  6. Back in your AdPlugg account, click Download and then Access Code and get your access code. You are going to use your access code to tie your AdPlugg account to your WordPress site.
  7. Back in the WordPress administrator, Go to Settings and then AdPlugg and enter or paste in your access code
  8. Still in the WordPress Administrator, go to Appearance and then Widgets and drag the AdPlugg widget into your sidebar.
  9. You should now see your ad on your WordPress site, woohoo!

Step 5: Start Blogging and Promoting

Now you need some content. Write about anything that you want. For our first post we are going to write a welcome message to our readers.

  1. From inside the WordPress admin, go to Posts and then Add New.
  2. Choose a title for your post, how about “Welcome to Pug Hugs!” and then type a welcome message to your readers.
  3. When you are done, click Preview to make sure that your post looks good.
  4. Once you have proofread your post and are happy with it, click Publish to publish your post to your site.
  5. Write new posts as often as you can to keep your site fresh with new content.

The quickest way to start getting traffic to your blog is to tell your friends and family about it. Send everyone in your email contacts the link and post a link to your Facebook and Twitter accounts.

Step 6: Find Advertisers

Once you’ve got some good content and are getting some traffic, you are going to want to find some paying advertisers. Some good strategies for finding advertisers is to:

  1. Find similar blogs to yours and contact the companies that are advertising with them.
  2. Think about what your readers might be interested in buying and contact companies that make or sell those products. For our example, we might contact dog food manufacturers and pet supply stores. We’ll start with the small online pet supply stores that are likely looking for inexpensive advertising options.

Stay tuned…we plan to write more about how to find advertisers in a future article.


You’ve now learned how to make money blogging and in six steps you’ve built a small online business. Let us know your thoughts in the comment section below and get busy blogging!